We provide everything you need to make your business shine on social media, with a full marketing strategy across the UK and the rest of the world.
Social Media has the power to attract and persuade unprecedented amounts of people, making it one of the most influential and fastest growing aspects of internet marketing. A growing amount of people use social media on a daily basis, so the reach and influence of social media marketing has never been higher. Social Media Marketing has many benefits including:
Low cost marketing
Most Social Media platforms allow you to create a free account, and the cost for marketing is generally cheaper than other methods like SEO. Making the most out of your campaign ultimately comes down to strategy, so be sure to consult a professional before making a move. Our Social Media experts will help to work out the best strategy and get the best results for your business.
More Traffic to your website
With the right strategy, you’ll see an increase in traffic to your website without steep costs. Like traditional marketing methods, the aim of Social Media Marketing is to raise brand awareness and interest. The key is targeting the right audience and demographics, rather than just getting followers. Facebook is an excellent tool for this, as it allows businesses to target their advertisements to certain demographics, with factors like location and interests.
Brand awareness
Brand awareness is vital, and many companies invest thousands to increase their popularity on the Internet. A new technique is the use of “influencers” and models to promote your products and services, though it is important to balance these promotions with other strategies.
Increase your credibility
Many people research products and services before purchases, which is why feedback and reviews are very useful in social media marketing. User engagement and popularity drives feedback, and can enhance your reputation and likability. Companies with lots of reviews online, including sites like Glassdoor, Yelp, and Facebook may see improvements in their reputation.
Customer interaction
Cleartwo will provide you with your own dedicated account manager who will deal with customer enquiries, feedback and complaints, which helps to increase your credibility. This allows you to focus on day-to-day business issues and longer-term strategies, without getting bogged-down in reviews and comments.
Virility or Reach
Social media offers unique possibilities, as customers may spread your posts, adverts or messages to their contacts by a click of a button, potentially multiplying the reach of your original post. This means that a successful post can effectively act like its own miniature advertising campaign, reaching hundreds or thousands with minimal investment. While so called ‘viral videos’ may massively increase brand recognition and sales of a product through video hosting sites like YouTube, such strategies may be detrimental in the long-term.
Social Media is a highly influential yet complex aspect of online marketing. There are many social media channels available, but all these have their own strengths and weaknesses. Firstly, Cleartwo will work to identify which social media channels are best for your business aims and objectives. Secondly, we will create a structured plan for your social media marketing, which delivers the best possible results with a budget and time-frame to suit you.
Social Media Advertisement & Pay Per Click
Cleartwo offer a variety of Social Media advertising and Pay Per Click (PPC) marketing solutions tailored to your business needs.
Advertising on social media platforms is proving to be extremely effective and is only growing in popularity as platforms grow more accommodating of advertising. As an official Facebook partner with a specially trained advertising team, we create, manage and analyse every campaign we run to give the best possible results and detailed feedback to improve upon.
Pay Per Click campaigns are results-driven and can give your website exposure to a large audience quickly, but they can be very costly and time-consuming if not managed properly. By assigning a dedicated Google-certified manager for your campaign, Cleartwo will help you to make the most of your resources with PPC campaigns.
While Google is probably the most successful search engine today, Cleartwo are able to run campaigns on all viable platforms, from Yahoo to Bing and everything in-between. By focussing on alternative platforms or strategies, Cleartwo will be able to suggest the best approach for your business.
By assigning a dedicated account manager to your campaign, Cleartwo will be able to monitor your progress daily, and provide a weekly summary with strategic recommendations. Pay Per Click campaigns have a variety of unique benefits, including:
The Marketing is Measurable
Pay Per Click (PPC) is entirely measurable and quantifiable. Data Tracking can be used to show the impressions, clicks, conversions, costs, sales and revenue generated at any time. We send regular weekly reports to all our PPC customers, and your dedicated account manager will be able to explain the terms and results in detail, or make recommendations for future campaigns.
Transparency
Cleartwo prioritises transparency and flexibility in all our Pay Per Click campaigns, providing weekly detailed reports and allowing you to change your plans or rates at any time. Because of our flat fees and no hidden costs, you know exactly how much you are spending on your campaign each month.
Flexibility
If you sign up with us today, your PPC campaign could be live within the next 48 hours, with contracts lasting from 30 days to 12 months based on your needs. We also offer ‘pay as you go’ contracts for those who wish to run their campaign as and when required. We do not have a limit on the minimum you want to invest on PPC, and are flexible in giving a trial period with a minimum budget to try things out for yourself.